Don’t blink or you might miss it — this week, Malibu’s iconic “27 Miles of Scenic Beauty” signs have been replaced, and the new signs are bright, vibrant and seemingly erase six miles of scenic beauty from Malibu’s coast.
Driving past the signs, which now sit not only at either end of Pacific Coast Highway but also along Malibu Canyon Road and Kanan Dume Road, you may not immediately notice the 27 now reads 21, but that’s no mistake.
“For many years, one of the most famous images of Malibu, recognized around the world and beloved by both residents and visitors, has been the gateway sign, but it listed the incorrect length of the city,” former Mayor Lou La Monte said in a statement released by the city. “Now, when we enter Malibu, our new signs will welcome us to the 21 miles of scenic beauty that we call home.”
The gateway signs, sponsored by the City of Malibu and the Malibu Chamber of Commerce, are considered a much-needed update by some and an unnecessary change to others, who sentimentally still consider Malibu 27 miles long.
La Monte laughed off the poor reception the signs have gotten, saying: “The other six miles are still beautiful, they’re just not in Malibu any more.”